Home Fashion Nova Introduction To Ouji fashion

Introduction To Ouji fashion

ouji fashion

Ouji fashion, also known as “prince” or “boystyle” fashion, is a style that originated in Japan and is closely related to Lolita fashion. Ouji fashion is characterized by its resemblance to historical European aristocratic clothing, with a twist of playfulness and androgyny. It often includes elements such as tailored jackets, ruffled shirts, knee-length pants or shorts, knee-high socks, and fancy shoes, usually with a focus on high-quality materials and attention to detail.

One of the key features of Ouji fashion is its emphasis on creating a refined and elegant silhouette, often achieved through the use of structured garments and elaborate accessories such as top hats, bow ties, pocket watches, and waistcoats. Despite its masculine inspiration, Ouji fashion embraces and celebrates a more fluid approach to gender expression, allowing individuals of any gender to explore their personal style in a creative and expressive way.

fashion enthusiasts often participate in themed events, tea parties, and gatherings where they can showcase their unique outfits and share their passion for this distinctive style. While it shares some similarities with Lolita fashion, Ouji fashion has its own distinct aesthetic and subculture within the broader Japanese fashion community.

Types Of Ouji fashion

Ouji fashion encompasses a diverse range of styles and aesthetics, allowing individuals to express themselves creatively while drawing inspiration from historical European aristocratic clothing. While there’s room for variation and personal interpretation, here are some common types or themes within Ouji fashion:

  1. Classic Ouji: Classic Ouji fashion typically adheres closely to traditional Victorian or Rococo-inspired garments. It often features tailored jackets, ruffled shirts, knee-length pants or shorts, knee-high socks, and formal shoes. Accessories like top hats, bow ties, pocket watches, and waistcoats are common.
  2. Pirate Ouji: Pirate Ouji fashion incorporates elements of nautical and seafaring themes, drawing inspiration from historical pirates and sailors. This style might include tricorn hats, billowy shirts, breeches or cropped pants, vests, sashes, and boots. Accessories like eyepatches, bandanas, and compass motifs are also prevalent.
  3. Gothic Ouji: Gothic Ouji fashion combines elements of Ouji style with the dark and dramatic aesthetic of gothic fashion. It often includes black or dark-colored garments, lace details, Victorian-inspired accessories, and ornate jewelry. The overall look is elegant yet edgy, with a focus on macabre and romantic themes.
  4. Steampunk Ouji: Steampunk Ouji fashion blends elements of Victorian fashion with the futuristic and industrial aesthetic of steampunk. This style incorporates brass or copper accents, gears, clockwork motifs, and leather accessories. Outfits may feature vintage-inspired goggles, aviator caps, utility belts, and mechanical gadgets.
  5. Fantasy Ouji: Fantasy Ouji fashion draws inspiration from various fantasy genres, such as medieval knights, fairytale princes, or magical beings. It often includes elaborate costumes with ornate detailing, fantasy-inspired accessories like crowns or scepters, and whimsical motifs such as unicorns, dragons, or enchanted forests.
  6. Casual Ouji: Casual Ouji fashion offers a more relaxed and everyday interpretation of the style, suitable for everyday wear. It may include comfortable fabrics, simpler silhouettes, and modern twists on classic Ouji garments. Casual Ouji outfits often prioritize comfort and versatility while still maintaining elements of elegance and sophistication.

These are just a few examples of the types of Ouji fashion, and enthusiasts often combine elements from different styles to create unique and personalized looks. The versatility and creativity within Ouji fashion allow individuals to explore a wide range of themes and aesthetics while expressing their own personalities and interests.

Ouji Accessories

Certainly! Ouji fashion is often accentuated by a variety of accessories that add flair, elegance, and personality to the ensemble. Here are some must-have accessories commonly seen in Ouji fashion:

  1. Top Hat: A classic top hat is a quintessential accessory in Ouji fashion, adding a touch of sophistication and vintage charm to the outfit. Top hats come in various styles and materials, such as felt, wool, or leather, and can be adorned with ribbons, feathers, or other embellishments.
  2. Bow Tie: Bow ties are a staple accessory in Ouji fashion, adding a dapper and refined touch to shirts or jackets. They come in different fabrics, patterns, and sizes, allowing for versatility in styling.
  3. Pocket Watch: A pocket watch is not only a functional accessory but also a stylish statement piece in Ouji fashion. It can be worn on a chain attached to a vest or jacket, peeking out of a pocket for a vintage-inspired look.
  4. Waistcoat: Waistcoats, also known as vests, are commonly worn in Ouji fashion to add layers and visual interest to the outfit. They come in various fabrics and designs, from classic pinstripes to elaborate brocades, and can be tailored to fit the individual’s style preferences.
  5. Knee-High Socks: Knee-high socks are a practical and stylish accessory in Ouji fashion, often worn with shorts or knee-length pants to create a cohesive look. They come in a variety of colors, patterns, and materials, allowing for endless styling possibilities.
  6. Gloves: Gloves add a touch of elegance and refinement to Ouji outfits, especially when made from luxurious materials like leather or lace. They come in different lengths and styles, from wrist-length gloves to opera-length gloves, and can be worn for both aesthetic and practical purposes.
  7. Cane or Parasol: A cane or parasol can be used as a statement accessory in Ouji fashion, adding a unique touch to the overall look. Canes come in various designs, from simple and sleek to ornate and decorative, while parasols offer both style and protection from the sun.
  8. Brooches and Pins: Brooches and pins are versatile accessories that can be used to add embellishments to jackets, vests, or shirts in Ouji fashion. They come in a wide range of designs, from classic cameos to whimsical motifs, allowing for customization and personalization.

These accessories play a crucial role in enhancing the Ouji aesthetic, allowing enthusiasts to express their individuality and creativity while adhering to the elegant and refined principles of the style.

Ouji Brands

Here are some notable Ouji fashion brands:

  1. Atelier Boz: Atelier Boz is a Japanese fashion brand known for its elegant and gothic-inspired designs. While primarily focusing on Gothic Lolita and Aristocrat fashion, they offer pieces that can be incorporated into Ouji outfits, such as tailored jackets, vests, and shirts.
  2. Alice and the Pirates: A sub-brand of the well-known Lolita fashion label Baby, the Stars Shine Bright, Alice and the Pirates offers clothing with a darker and more masculine aesthetic. Their collections often feature elaborate jackets, vests, and accessories suitable for Ouji fashion.
  3. Moi-même-Moitié: Created by Mana, the founder of the iconic Visual Kei band Malice Mizer, Moi-même-Moitié specializes in elegant and aristocratic fashion with a dark and ethereal vibe. Their collections include beautifully crafted garments and accessories that complement the Ouji aesthetic.
  4. MILK: MILK is a Japanese fashion brand that offers a wide range of styles, including Ouji-inspired clothing and accessories. Their collections feature playful and whimsical designs, with a focus on quality craftsmanship and attention to detail.
  5. Putumayo: Putumayo is a Japanese fashion brand known for its punk and gothic-inspired clothing and accessories. While not exclusively focused on Ouji fashion, they offer pieces that can be incorporated into Ouji outfits, such as jackets, pants, and accessories with a rebellious edge.
  6. Victorian Maiden: Another brand under the Baby, the Stars Shine Bright umbrella, Victorian Maiden specializes in elegant and refined Victorian-inspired fashion. Their collections include sophisticated dresses, blouses, and outerwear that can be paired with Ouji pieces for a cohesive look.
  7. Metamorphose Temps de Fille: Metamorphose Temps de Fille is a Japanese fashion brand that offers a variety of styles, including Ouji-inspired clothing and accessories. Their collections feature playful designs and whimsical motifs, with a focus on quality and craftsmanship.


Ouji fashion is a captivating and versatile style that emerged as a subcategory of Lolita fashion in Japan in the early to mid-2000s. With its roots in historical European aristocratic clothing, Ouji fashion offers a unique blend of elegance, playfulness, and androgyny, allowing individuals to express themselves creatively while exploring themes of gender identity and self-expression.

Key elements of Ouji fashion include tailored jackets, ruffled shirts, knee-length pants or shorts, knee-high socks, and fancy shoes, often paired with accessories such as top hats, bow ties, pocket watches, and waistcoats. These pieces come together to create a refined and sophisticated silhouette that is both timeless and whimsical.

Over the years, Ouji fashion has evolved and diversified, encompassing various styles and aesthetics, from classic and gothic-inspired designs to more avant-garde and fantasy-themed interpretations. Brands such as Atelier Boz, Alice and the Pirates, and Moi-même-Moitié have contributed to the popularity of Ouji fashion by offering high-quality clothing and accessories tailored to the style’s unique aesthetic.


Please enter your comment!
Please enter your name here